As a product designer, I [want to] make software more useful, easier to use, and commercially viable — so that your company can succeed by being a no-brainer choice for the target customer.

Making an app that runs fast, looks good, and people know how to use straight away is the easy part of the job. Determining what it needs to do, shouldn’t do, why it needs to be that particular way and not another, to win users against formidable competitors… That’s the tricky part. And the value I bring to the table.