As a product designer, I [want to] make software more useful, easier to use, and commercially viable — so that your company can succeed by being a no-brainer choice for the target customer.
My expertise lies in UX+UI design. By relentlessly pursuing excellence in both form *and* function, my know-how expanded into product management. 20 years of practice, a few dozens of projects, and several leadership roles later, I can operate product development from idea to market to scrapyard. Making an app that runs fast, looks good, and people know how to use straight away is the easy part of the job. Determining what it needs to do, shouldn’t do, why it needs to be that particular way and not another to succeed… that’s the tricky part. And the value I bring to the table.
I believe good design comes from deeply immersing yourself in the problem and the world of people you’re designing for to see the solution from their perspective. My style is to lead by example — of staying on top of my game as a hands-on IC who can walk the boardroom talk. The work I produce might, or might not, win you awards, but it has a track record of significantly improving KPIs and becoming a market hit on more than one occasion.
Tech experts use the image of skateboard, bicycle, motorcycle, car progression to illustrate the idea of a minimum viable product. Not once did I hear someone point out that it is historically backwards. Why not?
The research report by The Coalition for Better Ads raised a lot of dust and inconvenient questions. Especially when rumours were confirmed that Google is implementing ad-filter into Chrome based on the research findings.
It’s no secret that desktop banner ads have never completely met the needs of brand advertising. On mobile’s smaller screens, the failings of unit size and aspect ratio even further exacerbated.
This is an extended article containing content from a workshop about creativity on the web which I held on 29 March 2012 at Slovenian Advertising Festival.
I currently work as an independent product design consultant. For more information about services and how we can work together, please see about:blank studio.
