Hello world

I’m a product leader with 15+ years of professional design experience. By practising both UX+UI design and product management, I’m able to analyse problems holistically and take solutions from idea to market.

Selected projects 2011 — ∞

2013 Morela

2012 Toothpick

2012 TransferWise


Articles & Essays

  1. 2017

    Why User Experience Keeps Getting Scrolled Over By Ad Tech

    The research report by The Coalition for Better Ads raised a lot of dust and inconvenient questions. Especially when rumours were confirmed that Google is implementing ad-filter into Chrome based on the research findings.

  2. 2015

    Format Follows Function: Shaping the Next Generation of Display Ads

    It’s no secret that desktop banner ads have never completely met the needs of brand advertising. On mobile’s smaller screens, the failings of unit size and aspect ratio even further exacerbated.

  3. 2012

    Control + Shift + Create

    This is an extended article containing content from a workshop about creativity on the web which I held on 29 March 2012 at Slovenian Advertising Festival.


  1. Industries

    Creative tech






  2. Product management areas

    Creative authoring

    Video production

    Digital publishing

    Digital advertising

    Digital media



    Business logic and workflows

  3. Applications

    Progressive Web Apps (PWAs)

    iOS apps

    iPadOS apps


    • Figma
    • Sketch icon Sketch
    • Principle icon Principle
    • Nucleo Icon Library Nucleo
    • iA Writer
    • Things
    • Affinity Designer icon Affinity Designer
    • Affinity Photo icon Affinity Photo
    • Rotato icon Rotato
    • CleanShot X icon CleanShot X
    • Sublime Text
    • GitHub
    • Simulator
    • Wondershare Filmora X icon Filmora X
    • Descript icon Descript
    • Pitch icon Pitch
    • Notion
    • Airtable
    • Linear icon Linear
    • Typeform icon Typeform
    • Zapier icon Zapier
    • Ghost icon ghost
    • Plausible icon Plausible
    • Mixpanel icon Mixpanel
    • Ahrefs icon Ahrefs
    • Keywords Everywhere icon Keywords Everywhere

Thank you for stopping by and scrolling along. I’m open to new work opportunities and one email away.

Hi, my name is Natan. I navigate startups towards success by making innovative software that customers need, love, and pay to use.

See résumé