I help startups succeed by making software clearer, easier to use, and more effective. Often with small UI innovations that end up having a big impact on user experience.
My expertise lies in improving business logic and user interfaces based on qualitative and quantitative research. However, my superpower is 360˚ understanding. I know how to drive growth, shorten time to market by flexing implementation complexity, and shape products strategically by testing hypotheses with each release cycle.
The work I produce might not win you awards, but it has a track record of drastically improving KPIs and delivering commercial results for several prominent companies.
Tech experts use the image of skateboard, bicycle, motorcycle, car progression to illustrate the idea of a minimum viable product. Not once did I hear someone point out that it is historically backwards. Why not?
The research report by The Coalition for Better Ads raised a lot of dust and inconvenient questions. Especially when rumours were confirmed that Google is implementing ad-filter into Chrome based on the research findings.
It’s no secret that desktop banner ads have never completely met the needs of brand advertising. On mobile’s smaller screens, the failings of unit size and aspect ratio even further exacerbated.
This is an extended article containing content from a workshop about creativity on the web which I held on 29 March 2012 at Slovenian Advertising Festival.
I currently work as an independent product design consultant. For more information about services and how we can work together, please see about:blank studio.
