Hello world

As a product designer, I [want to] make software more useful, easier to use, and commercially viable — so that your company can succeed by being a no-brainer choice for the target customer.

My expertise lies in UX+UI design. By relentlessly pursuing excellence in both form *and* function, my know-how expanded into product management. 20 years of practice, a few dozens of projects, and several leadership roles later, I can operate product development from idea to market to scrapyard. Making an app that runs fast, looks good, and people know how to use straight away is the easy part of the job. Determining what it needs to do, shouldn’t do, why it needs to be that particular way and not another to succeed… that’s the tricky part. And the value I bring to the table.

I believe good design comes from deeply immersing yourself in the problem and the world of people you’re designing for to see the solution from their perspective. My style is to lead by example — of staying on top of my game as a hands-on IC who can walk the boardroom talk. The work I produce might, or might not, win you awards, but it has a track record of significantly improving KPIs and becoming a market hit on more than one occasion.

Case studies


"Natan is without question one of the best design and product specialists in the space. Plenty of out of the box thinking, beautifully executed. A full 360-degree lens and understanding to ensure all advisory and deliverables fit with the current activities and direction of the business. I would recommend Natan in a heartbeat and look forward to working with him again in the future."" — Jozef Wallis, Entrepreneur, speaker, investor


client logos
  1. Industries

    Creative tech






  2. Product management areas

    Creative authoring

    Video production

    Digital publishing

    Digital advertising

    Digital media



    Business logic and workflows

  3. Applications

    Progressive Web Apps (PWAs)

    iOS apps

    iPadOS apps

Articles & Essays

  1. 2019

    Going a:b

    Tech experts use the image of skateboard, bicycle, motorcycle, car progression to illustrate the idea of a minimum viable product. Not once did I hear someone point out that it is historically backwards. Why not?

  2. 2017

    Why User Experience Keeps Getting Scrolled Over By Ad Tech

    The research report by The Coalition for Better Ads raised a lot of dust and inconvenient questions. Especially when rumours were confirmed that Google is implementing ad-filter into Chrome based on the research findings.

  3. 2015

    Format Follows Function: Shaping the Next Generation of Display Ads

    It’s no secret that desktop banner ads have never completely met the needs of brand advertising. On mobile’s smaller screens, the failings of unit size and aspect ratio even further exacerbated.

  4. 2012

    Control + Shift + Create

    This is an extended article containing content from a workshop about creativity on the web which I held on 29 March 2012 at Slovenian Advertising Festival.

Thank you for stopping by and scrolling along. I’m open to new opportunities and one email away.

I currently work as an independent product design consultant. For more information about services and how we can work together, please see about:blank studio.