This is not a:blank page

Nor an empty canvas. It’s a vacant plot of cyber-space that connects to everything and can be developed into anything. It just looks like nothing. This site is about things I designed in the past that went on to become something…

2013 Morela

2012 Toothpick

2012 TransferWise

2011 EDITORIAL WP Theme

Articles & Essays

  1. 2017

    Why User Experience Keeps Getting Scrolled Over By Ad Tech

    The research report by The Coalition for Better Ads raised a lot of dust and inconvenient questions. Especially when rumours were confirmed that Google is implementing ad-filter into Chrome based on the research findings.

  2. 2015

    Format Follows Function: Shaping the Next Generation of Display Ads

    It’s no secret that desktop banner ads have never completely met the needs of brand advertising. On mobile’s smaller screens, the failings of unit size and aspect ratio even further exacerbated.

  3. 2012

    Control + Shift + Create

    This is an extended article containing content from a workshop about creativity on the web which I held on 29 March 2012 at Slovenian Advertising Festival.

Experience

  1. Domains

    Creative tech

    Adtech

    Marktech

    Medtech

    Fintech

    E-commerce

  2. Product management competences

    Creative authoring

    Video production

    Digital publishing

    Digital advertising

    Digital media

    Dashboards

    Analytics

    Business logic and workflows

  3. Applications

    Progressive Web Apps (PWAs)

    iOS apps

    iPadOS apps

Skills & Know-how

User Experience (UX)
  1. UX research

    Advanced
  2. UX design

    Advanced
  3. Content strategy

    Profficient
  4. Information architecture

    Advanced
  5. User interface (UI) design

    Expert
  6. Interaction design

    Expert
  7. Rapid prototyping

    Advanced
  8. User testing

    Profficient
Product management and growth
  1. Market research

    Advanced
  2. Experiment design

    Intermediate
  3. Product analytics

    Advanced
  4. Product strategy

    Expert
  5. Conversion optimisation

    Advanced
  6. Retention optimisation

    Advanced
  7. SEO & ASO

    Intermediate
  8. Technical writing

    Profficient
Creative
  1. Product marketing design

    Advanced
  2. Art direction

    Advanced
  3. Creative direction

    Intermediate
  4. Copywriting

    Intermediate

Toolbox

    • Figma
    • Sublime Text
    • iA Writer
    • Things
    • Airtable
    • Notion
    • Nucleo Icon Library Nucleo
    • Sketch icon Sketch
    • Principle icon Principle
    • Affinity Designer icon Affinity Designer
    • Affinity Photo icon Affinity Photo
    • Wondershare Filmora X icon Filmora X
    • Descript icon Descript
    • Pitch icon Pitch
    • Rotato icon Rotato
    • Grammarly icon Grammarly
    • CleanShot X icon CleanShot X
    • Alfred icon Alfred
    • Hugo icon Hugo
    • Wordpress icon Wordpress
    • Ghost icon Ghost
    • Webflow icon Webflow
    • Typeform icon Typeform
    • Zapier icon Zapier
    • Trello icon Trello
    • Plausible icon Plausible
    • Mixpanel icon Mixpanel
    • Ahrefs icon Ahrefs
    • Appfigures icon Appfigures
    • Keywords Everywhere icon Keywords Everywhere

Thank you for stopping by and scrolling along. I’m available for contract work. Have a project in mind? Let’s talk about:blank

Natan Nikolic — Product design consultant — London, UK

I shape digital products from conception to adoption. With years of experience directing a wide range of design disciplines to make complex software systems useful and easy to use.

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